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25 Terminologies for Every Instagram Enthusiast

Almost everyone loves Instagram. The cascades of clean images, fun videos, and the IGTV and new reels feature makes the application pleasing to the eyes. But, it can be a challenge for just anyone to make it big here, more so with less knowledge about the terms used on the platform. This is truer in the case of businesses fighting to reach the top. So, wait no more and read on to master 25 of the most used terminologies on Instagram to gain more followers and create user engagement.

Top 25 Instagram Terminologies

1. Hashtag (#)

This is a searchable text or phrase that has the pound (#)symbol placed in front of it. By using hashtags, Instagram helps users to categorize posts. Using relevant keywords along with hashtags can help a higher number of people find a post. There are two main ways to use hashtags on Instagram.

  • Popular Hashtags– These hashtags are used to reach a wider audience. Though these hashtags can be helpful, they are also a part of a wide audience and can get easily lost in the crowd. That is why businesses and/or individuals must be careful and use only hashtags that are relevant to the content.
  • Branded Hashtags– This hashtag is mostly used by brands. The hashtag often uses the company name like #shareacoke. The hashtag is usually used for brand campaigns and spreading awareness amongst followers.

2. Geotags

Geotags are used to tag the location of a post. With the help of Geotag you can help your followers find the location where your picture was taken.

3. Influencer

This refers to a person who creates content for a specific niche like beauty, fitness, or food. Influencers create engaging content for a large target audience. An individual is considered an influencer if she/he has more than 10k followers.

4. Influencer CPM (Cost Per Mile)

This indicates the value an influencer can bring to a sponsored post as well as the cost of hiring them. CPM is also known as Cost per Thousand, which means that if an influencer has 100k followers and a CPM of $20 then it will cost $2000 to create a sponsored post.

5. Highlights

This is a section of Instagram which is saved to your profile page between the “Follow” and “Feeds” Section. Highlights are your stories that you save to your profile for your followers to see.

6. Exits

This refers to the number of people who exited your story on Instagram without watching it.

7. Product Tags

Product tags are used to create shoppable posts on Instagram posts. Product tags are applied in the same way as tagging a person. By tapping on the product tags, Instagram post viewers can more details of a product like its price and description, via which a purchase can be made from the related online store. Mostly, for the product tags to work, sellers have to have their products on the Shopify store and their Facebook catalog.

8. Latergram

As the name suggests, these are Instagram posts that do not make it the the feed many days after an event happened. These posts are tagged #latergram to let viewers know about that it is not something that has happened recently.

9. Regram

Regramming is the process of reposting someone else’s post in their feed. To Regram, a user can either take a screenshot of the other person’s post and publish it on their own feed or even use an app. When you do feel the need to make a regram, remember to ask for permission, use the tag #regram, and give credit to the original user.

10. Nametag

The Instagram Nametag is somewhat like a scannable virtual identification tag via which other users can follow your account. It saves other users the efforts of typing and searching your username. If you are wondering where to find the Nametag, you can find it by clicking on the three horizontal lines in the upper right-hand corner of your profile.

11. IGTV

Initially, the limit for Instagram videos was 60 seconds. IGTV is a video service that allows users to upload videos to up to 15 minutes or an hour for users with more followers. Instagram users can access the IGTV feature by tapping on the small TV icon on the top right-hand corner of their Instagram feed.

12. Instagram Live

This is a good way to keep your followers updated. With this feature, users can stream live videos on their stories and then download it and save it for later.

13. Brand Representatives

Brand Representatives on Instagram are people who, as the name suggests, represent a brand on the social media platform. These people do not have to be influencers but regular people, often called out by small companies. brand representatives are often offered freebies or discounts on products or services. Brand Representatives can assist in expanding a company’s reach and create a good source of user-generated content.

14. Paid Reach

When we speak about paid reach it indicates the size of the audience that is reached by a paid or sponsored post. It is completely opposite to an organic reach and be used to target specific demographics.

15. Sponsored Ads

Sponsored ads are paid promotions that show up in user newsfeeds. These ads might look like any normal Instagram ad but are separated by the “Sponsored” mark on top of the Instagram post.

16. Influencer Marketing

As the name suggests this is a form of marketing for social media wherein influencers partner with companies to promote their products or services. Since influencers have a large following, it helps by giving them access to learning more about the company.

17. Impressions

These are the total number of times people have viewed your Instagram post. However, impressions can be tricky since they can occur more than once for each user. This means that if a person views your post five times a day, then the number of impressions on the post will be five. The important thing to remember is that impressions are different from “Reach”, which measures the number of unique users that have seen your post.

18. Notifications

Whenever there is a new social media activity you will receive alerts on your Instagram account, which we call notifications. Notifications help users in staying up-to-date about any mentions, likes, and/or comments received on their posts. In case of businesses it is important to respond to messages and comments as quickly as possible to increase engagement. Notifications can be turned on or off from the profile page.

19. Tag

This means attaching someone’s username or user handle to an Instagram post. When someone tags you on their Instagram post your username shows up on the photo. Also, by doing so, the tagged picture will show up in a designated section on their profile page.

20. Insights

Insights are a part of Instagram which display statistics that help users learn more about their audience, content, and performance. With Instagram’s Insights, users can view the reach of their posts, how people are discovering them, as well as the time of the day when people interact with their posts the most. Businesses and individuals can create a successful content strategy with Insights.

21. Direct Message (DM)

Direct messages also known as DM are private messages that are shared between invited users. Direct messages are a great way of building engagement and trust with followers. Conversations over DM can make users more likely to come to see your other posts. Responses to your Instagram stories also come to you via direct messaging.

22. Organic Reach

Organic reach indicates the total number of unique users who find and view your content on Instagram. These users find Instagram pages either via a web page or through friends. Focusing on creating an organic reach can be a great strategy for small businesses that don’t have the budget to create a promotion.

23. Engagement Rate

Engagement rate is the ratio between the number of likes and comments received on a post and the number of followers on an Instagram page. It might take some amount of math to determine your Instagram engagement rate but it’s really not that hard. For instance, if a user has 10 k followers and one of their post receives 4,120 likes and 226 comments, we need to add the likes and comments first, which in this case equals 4,346. To get the final engagement rate, we now need to divide 4,346 by 10,000 which gives us 43.46%. Overall, this is an exceptionally good engagement rate on the Instagram page.

24. Archive

By using this feature, Instagram users can hide their old posts without having to delete them. Users can view archived posts by tapping on “Archive” under the three horizontal lines at the top right-hand corner of the profile page. No one else can see someone’s personal archives.

25. Algorithm

Instagram’s algorithm determines the order in which users can view their posts on their feed. Algorithms are essentially a procedure that helps in making calculations. In terms of social media, with algorithms, trending hashtags, content that can or cannot be seen by users and other features can be controlled.


Namrata Diengdoh

Namrata is a Senior Content Architect, Editor, and Social Media Strategist, who started her journey in fitness and health. She loves to create, re-create, and design, whether it's a room, crafts, or a website. An eco-enthusiast, she believes in "Recycle and Reuse" anything that can be salvaged. Humor is what keeps her alive and kicking every day.

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